User Experience (UX)

User Experience (UX): The overall experience a customer has when interacting with a business, including the design, navigation, and functionality of its website or app.


Pay-Per-Click (PPC): An advertising model where businesses pay each time a user clicks on one of their ads.


Impressions: The number of times an ad or piece of content is shown to potential viewers.


Customer Relationship Management (CRM): A software system that helps businesses manage interactions with customers and potential customers.

Buyer Persona

Buyer Persona: A fictional representation of a business’s ideal customer, based on demographic, behavioral, and psychographic data.

Bounce Rate

Bounce Rate: The percentage of visitors to a website who leave without taking any further action, typically within the first few seconds of arriving.

Engagement Rate by Reach

Engagement Rate by Reach is a metric that shows how many of the people who saw the post interacted with it: commented, liked, reposted.

Unsubscribe rate

Unsubscribe rate – the percentage of unsubscribes among those who received the newsletter.

Engagement rate

Engagement rate is a coefficient that shows how many users are actively interacting with content on social networks: likes, comments, re-posts or saves posts. Engagement rate is expressed as a percentage and allows you to assess how effective the communication via social networks is.

Net Promoter Score

The Net Promoter Score (NPS) is a measure of customer loyalty to a brand.