Web forms
Web forms are tools to collect information from the visitors of the websites. They are widely used for Contact Us pages, for feedback, and for leads generation.
File Transfer Protocol
FTP (File Transfer Protocol) is an access protocol designed to transfer files to servers. In simple words, FTP allows you to view the contents of folders on a remote web server, same as you can see your files on your local computer.
User Experience (UX)
User Experience (UX): The overall experience a customer has when interacting with a business, including the design, navigation, and functionality of its website or app.
PPC
Pay-Per-Click (PPC): An advertising model where businesses pay each time a user clicks on one of their ads.
Impressions
Impressions: The number of times an ad or piece of content is shown to potential viewers.
CRM
Customer Relationship Management (CRM): A software system that helps businesses manage interactions with customers and potential customers.
Buyer Persona
Buyer Persona: A fictional representation of a business’s ideal customer, based on demographic, behavioral, and psychographic data.
Bounce Rate
Bounce Rate: The percentage of visitors to a website who leave without taking any further action, typically within the first few seconds of arriving.
Engagement Rate by Reach
Engagement Rate by Reach is a metric that shows how many of the people who saw the post interacted with it: commented, liked, reposted.
Unsubscribe rate
Unsubscribe rate – the percentage of unsubscribes among those who received the newsletter.