“We only want high-intent keywords.”
A client asked us to target only buyers – people ready to book a mover today. Smart instinct. Wrong market. Moving isn’t an impulse decision. People research weeks in advance, compare options, and build a shortlist long before they type “movers near me.” If you’re only showing up at the bottom of the funnel, you’re not winning the customer – you’re just competing for whoever your competitors didn’t close first.
How to win on Google Without SEO
Remember the client we featured last week? The one competing in NYC with just 20 pages on their website? While researching their competitors, we found something that stopped me mid-spreadsheet. One competitor – also running a lean site, around 30 pages – was pulling serious organic traffic and sitting comfortably on page one. No content […]
Rank on Google Without Content?
Can you rank on Google in a competitive market without heavily investing in content?