Here is a solid research on how much actually SEO costs in 2023.
Based on the research done by Ahrefs this article provides a good insight on what you can expect to spend on SEO based on whom you hire (agency or freelancer), is it a per hour or retainer payment model, etc.
TL/DR:
- Most popular monthly retainer for SEO services is $501 – $1000;
- Prevailing hourly rate is $75 – $100;
- Most popular per-project rate is $2500 – $5000.
https://ahrefs.com/blog/seo-pricing/
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