User Experience (UX)

User Experience (UX): The overall experience a customer has when interacting with a business, including the design, navigation, and functionality of its website or app.

What is it

User Experience is a set of feelings about the user’s interaction with the interface of a system, product or service.

Is UX something about usability?

A little bit no. Usability is a degree of usability or an evaluation of interface quality, and UX is the result of interaction with the interface. Simply put, if usability is how well a rake removes leaves, then UX is the bruise on your forehead from the rake. But basically, yes, it’s all about the rake.

What affects UX?

The transparency of the interface logic and how it matches the user’s mental model;

  • the obviousness of each action;
  • consistency of interface solutions;
  • the quality of content and language comprehensibility.

And much more: each of the ideologists finds factors that affect the user experience.

How do you manage user experience?

  • Learn your customers’ needs, for example, during in-depth interview sessions, analyzing support requests, or reading reviews on another site;
  • Create and improve existing interfaces to reach your customers’ needs.

How do you evaluate user experience?

Conduct usability testing, a satisfaction survey, or simply see a large number of bounce rates among customers.