In other words, UX design is the creation of a user-friendly process of interaction with a product.
Most often the term UX-design is used when talking about designing websites and applications, but it is also applicable to any object, including those from the physical world: you can design the experience of using a car, a hair dryer, or a chair.
It’s easiest to notice when UX design hasn’t been thought of. If using a service makes you think “what a mockery” – there was no UX designer on the project.
A good UX design more often than not doesn’t attract attention. But gradually the user gets used to the convenience and pleasant experience and begins to visit the site more often or orders delivery five times a week.
How UX differs from usability
The terms UX and usability are sometimes used interchangeably. But that’s not quite right.
Usability is a measurable value that indicates how easy it is to use a website or product. It can be evaluated using the following metrics:
- conversion to target action;
- time spent on the target action;
- bounce rate.
UX is a broader concept. In addition to usability, it includes the ability to evoke trust and affection from the user, as well as emotions from using the product.
A product with a good UX not only effectively solves user problems, but also entertains, creates positive emotions and a feeling of reliability.
A good UX is based on constant testing at all stages of creation and getting feedback from users on all major design elements.