What is web design

Web design is a type of graphic design. Its main purpose is to convey your communication to your target audience.

In terms of design, web design is a type of graphic design. Its main purpose is to convey your communication to your target audience by presenting content using an interface and modern visual techniques.

In print design, you are limited to a two-dimensional space – a sheet of paper or the boundaries of a drawing. In web design, there are no classic design boundaries, you can capture the user’s attention and lead his gaze to infinity horizontally or vertically.

A classic website is the main page with many tabs. Websites can be vertical in structure, such as longreads; horizontal, with infinite scrolling to the right or left; multilevel, with many pages and levels.

The second key difference in website design is interactivity. Creating a website design you have to think through the scenario and the logic of using the site. The designer creates a site interesting for the end user and understandable for search engines.

Third – content. Text and images can be in the book and on the site the same, but the appearance and presentation of content on the website page can be radically different from the printed version. Photos are combined into sliders, similar blocks of text and photos are collected in product cards, sections in the menu. For more expressiveness designers use animation on the site. It can be a simple logo animation or be complex – responding to page states, content or the mouse.

On the technical side web design refers to front-end design. Using the laws of typography and the basics of graphic design designer creates a user interface, which consists of the main blocks: the menu, the header, the basement and the main sections.